Sunday, December 28, 2003

Oh, and by the way, dear advertizers, . . . .

. . . . .you cannot have an "after Christmas sale" now because it is not yet "after Christmas". THIS is Christmas The Christmas season itself is now. Right this very moment as I type, it is the "4th day of Christmas". Christmas is not even remotely over until Epiphany on the 6th of January. And even then, better you wait until after Candlemas on the 2d of February. All that other stuff, you know, "December" as it is occasionally called, that period when you shot most of your advertizing budget, that was Advent. Christmas did not end on December 25th, it began.

Thank you. I feel better now.


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