Gator Wrestling

"Gator" is a company which markets an "e-wallet". It records your name, address, credit card number and so forth so that when you go e-marketing you don't have to type it all in. In return you agree to accept advertisments. Now it seems that the e-retailers are suing Gator because they object to the inundation of pop-ups on their sites. Sometimes from competitiors. Apparently, if the fellow with the e-wallet visits, say, Travelocity the e-wallet will cause a whole swarm of concierge.com pop-ups to, uh, pop up. Travelocity would very much rather this didn't happen.

O.K., fair enough. They'll fight that out in court. But what I find incredible is that there are apparently a million or more people who will subscribe to this e-wallet thing. Are there really that many people who would prefer lebenty-leben pop-ups on every page rather than just typing in their own %$#& credit card number? I make a point of having my browsers set up to avoid pop-ups and these folks are going out of their way to sign up for them. Astonishing.

Pop-ups are the telemarketers of cyberspace.